Archive for July, 2011

The top 10 advises for an effective advertising campaign you should follow

07/29/2011



The most effective advertising campaign is one that attracts the largest amount of customers. A good campaign can enhance the success of your business. Nowadays, customers are less willing to pay large amounts of money for advertising, so being effective is the key element.


Allbusiness.com wrote an article on the "Top 10 advises for an effective advertising campaign". The following is the list they came up with:


1. Go after your target audience. Here they explain the key element: the campaign should be geared to your niche market.
2. Highlight your competitive advantage. One of the keys to all advertising is to accentuate the pros of your company, those factors that give you your competitive edge.
3. Establish an image. Image counts when it comes to advertising and promoting your business. There are plenty of products that you recognize by their packaging or logo.
4. You have to spend money to make money. Successful advertising may cost some money, but that is because it works.
5. Advertise in the right places. Know what they read, watch, and listen to, and advertise in media that reaches your target market.
6. Don’t allow your budget to run your advertising campaign. Too many entrepreneurs do not budget according to their seasonal advertising needs.
7. Diversify. Spread your advertising dollars around.
8. Don’t try to be everything to everyone. No product or service will appeal to everyone. Therefore, find your market and be everything you can be to that audience.
9. Test your ads in advance. If you have the time or money to invest in focus groups, you should test your ads on other people.
10. Monitor your ads. It is very easy to ask new customers or clients where they heard about you. It is advantageous to know which ads generate business.


Which are the top 10 advices you like to follow?


Complete article Top 10 advices for an effective advertising campaign


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Working on Feng Office 2

07/25/2011



We are now working on Feng Office 2 and we hope to release it in the last quarter of 2011, but we'd still like to share this news with all of you.


Feng Office 2 will have many changes such as Management systems for Plug-ins and an API (Application Programming Interface) – a particular set of rules and specifications that software programs can follow to communicate with each other. It will serve as an interface between different external software programs and Feng Office.


Another new function will be the synchronization with the Google Calendar.


Hope you like these new changes. We will keep you posted on any news regarding Feng Office 2.


If you have not tried Feng Office visit our site and fill up the form for a Free Trial.

Markeing Agencies' biggest problems today

07/22/2011



Today's Marketing Agencies are facing many new challenges generated by the changes in the means and way people are exposed to their material. Outbound Marketing methods (or marketing with traditional media) are proving to be less effective as people are given the option to ignore the traditional media. Customers know prefer to search and choose their products by themselves forcing Marketing Agencies to change the means and strategies they use. Inbound marketing is all about attracting the customer to your product using an internet marketing strategy.


HubSpot is one of today's leaders on Inbound marketing. They did a survey to various Marketing Agencies and based on preliminary data they have posted an article on their blog that addresses the 3 biggest challenges facing Marketing Agencies. During this study, they found out that two thirds of the marketing agencies listed the following three issues as their biggest marketing challenges:


1. Not generating enough leads – 28% of the Markting Agencies in their study listed the problem of not being able to generate enough leads as their biggest problem.


2. Cash flow is too variable – 19% of the agencies listed this problem as their biggest one


3. Difficulty signing up new clients – 17% listed the difficulty of signing new clients as a major problem


For each problem listed, they suggest different strategies in order to counter-effect them. Some of these strategies suggest more online marketing, improve sales and expand their services in order to generate long term relationships with clients and the use of a customer relationship management (CRM) system that tracks lead intelligence and activity.


HupSpot's complete article – The 3 biggest challenges facing marketing agencies


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